About Novotown

Company Profile


Lai Sun Group is an integrated enterprise group in Hong Kong, founded by the late clothing and real estate merchant Lim Por Yan and his family, in 1947. The current chairman, Dr. Peter Lam, as a member of the Standing Committee of the CPPCC National Committee and Chairman of the Hong Kong Trade Development Council, brings extensive experience in the hotel development media and entertainment. Lai Sun Group comprises of five listed companies in Hong Kong, including Lai Sun Garment (International) Limited, Lai Sun Development Co. Ltd., e-Sun Holdings Ltd., Lai Fung Holdings Ltd., and Media Asia Group Holdings Ltd. Lai Sun Garment (International) Limited was first listed on the Hong Kong Stock Exchange in 1972. And later entered the Mainland China market in property development, hotel development, media and entertainment. 



Project Profile


As Lai Sun Group's major investment in China, Novotown is an integrated tourism and entertainment project under Lai Sun Group, bringing together state-of-the-art technology with some of the most innovative concepts. From Lionsgate Entertainment World and National Geographic Ultimate Explorer, Hyatt Regency Hengqin, Innovation Leadership Academy Hengqin, Real Madrid World, Ducati Motorcycle Experience Theme Centre, the multi-purpose performance hall and wedding ceremony venue, to concept retail and dining, Novotown serves as a regional cultural hub and incubator for“Create-preneurs”and“Explorers”.Activate your five senses-Sight, Tough, Sound, Smell and Taste, to explore and create at Novotown. Set free your sixth sense-Imagination, and let your inspirations take flight like never before. We cultivate creativity to enable personal experiences, stories and moments to share.